Why Precision Matters More Than Purity in Today’s Jewelry Saturday, January 31, 2026
For decades, jewelry value has been closely associated with purity—higher karats, finer metals, and material weight. While purity remains important, today’s consumers are discovering that precision often matters more than purity when it comes to comfort, durability, design, and everyday wearability. Modern jewelry demands more than just high metal content—it requires intelligent engineering and flawless execution.
