How Ethical Jewelry Brands Are Redefining Gold’s True Value By Dinesh Choksi. Saturday, December 13, 2025

For centuries, gold has symbolized wealth, power, and permanence. Traditionally, its value was measured by purity, weight, and market price. Today, however, a powerful shift is underway. Ethical jewelry brands are redefining what gold truly means—placing responsibility, transparency, and sustainability alongside beauty and brilliance.